Blog
Practical, plain-language advice for small businesses, clinics and non-profits in Cambridge, Kitchener-Waterloo, Guelph and beyond: what things cost, what to ask, and what actually moves the needle.
Websites7 min read
A plain-language guide to hiring someone to build your website or web app: the questions that reveal the most, the warning signs to walk away from, and how to line up quotes that look nothing alike.
Accessibility8 min read
Who the AODA website rules apply to, what WCAG 2.0 Level AA means in practice, what smaller organizations still have to do, and a realistic plan for closing the gaps.
Web apps & software8 min read
How to choose between a ready-made booking tool and a custom booking system, what each really costs, and lessons from building one for an Ontario swim school.
SEO & local search7 min read
A free Google Business Profile is often the first thing local customers see. Here is how to set it up properly, get it verified, and keep it working for you in a few minutes a month.
Websites7 min read
An honest look at when moving a WordPress site to Next.js makes sense for an Ontario small business, when it does not, and how to switch without losing the search traffic you have built.
Running your site7 min read
What website maintenance really covers, what Ontario businesses typically pay for it each month, and how to tell whether you need a care plan or can look after the site yourself.
Websites9 min read
Honest price ranges for DIY builders, freelancers, agencies and custom web apps in Ontario, what actually drives the cost, and the hidden extras most quotes leave out.
Tell me what you are working on. I reply within one business day with honest advice and, if it fits, a fixed quote.
